8 Ways To Get Customer Appreciation With Your EPOS System
1. Loyalty/Rewards Program
If you haven`t started a loyalty/rewards program, you need to. These types of programs bring back customers by using incentives, advanced access to new stock, and even freebies. Your POS system collects important customer data then tracks things like how frequently your customer visits your shop, what they purchase, and the amount they spend, and so forth.
2. SMS Messaging (Texting)
Email used to be the ruler for communication, yet nowadays it`s changing. SMS messaging is on the rise. Research indicates response rates from SMS are 209% higher than from telephone calls, Facebook, or email.The truth is you get more eyeballs reading your message. Keep in mind, customers must select opt into this service, much the same as they do for emails. Set up a promo code through your POS, plan the message, and text away! Watch customers return to buy your great deal!
3. Pick A Customer Of The Day
Customers like to feel special. Since it`s so natural to follow customers with your POS system, pick a customer of the day dependent on your criteria. Reward that customer with a discount. Have the selected customer come in and get a picture for your social networking.
4. Focus On Loyal Customers
You likely definitely know that your POS system works to perfection following your stock, and monitoring sales. Take that stock and use it to improve customer loyalty. For instance, a customer buys a specific brand name. Next time they visit the store, reference what they frequently purchase and inquire as to whether they`d like to make a purchase of that same brand name for a discount.
5. Pay Attention On Not-So-Loyal Customers
Customers come and go. Some go for some time. It`s not continually something you`ve done. To try to get these customers in the store, have a go at sending a customer gratefulness or "We Miss You" email or card with a discount coupon. Make sure to have an expiration date to make a feeling of urgency.
6. Reward Birthdays, Anniversaries, etc.
Customers value an affirmation of their special day. (Ensure you make these questions when marking them up for your loyalty/reward program. Your POS will store the information till it`s required.) This can come as discounts, swag, or freebies with a buy.
7. Free Gifts
Need to move excess stock? Use your POS to discover what should be repurposed and moved out. At that point delight your customers with little complimentary gifts when they spend over a specific amount.
8. Customer Appreciation Day Sale
Sales acquire customers. A customer appreciation day sale will get your present customers. Boost them to bring a companion for a bonus gift by means of email or text. Make sure to express gratitude toward them for their loyalty as the years progressed.
Customer appreciation is key factor while running a business.If you don’t have customers, you have no business. Never forget to use your EPOS system when setting up your customer loyalty strategy.