Chance To Own The World’s Most Expensive Jar Of Marmite Worth £1500
When a user in the app finds a jar of Marmite, the player must answer whether they were a “born a lover” or “born a hater”. They are gifted randomly selected prize of either the gold plated jar, a personalised jar of Marmite or may be a sample of the famous spread.
This is an initiative and a part of Gene Project’s DNAFit campaign. It is a research project which has found that people genetically hate predisposed to loving or hating Marmite.
“AR provides a new way to interact with consumers,” Snatch head of marketing Kate Taylor Tett said.
The tech draws players immersive with a heightened level of interactivity. It was previously unavailable to smartphones. In order to increase their engagement with potential customers is a great way for the brands.
“Our collaboration with Marmite capitalises on this with a fun piece of activity for our users, as they actively seek out in-game jars on the map to trigger an AR experience, with one lucky winner scooping the golden prize.”