EPOS Direct Should your Restaurant become over 18’s only

Advantages

Enjoyable Customer Experience

Are your customers tired of hearing screaming children? When families eat in your restaurant, they are likely to cause disruptions due to children making noise and misbehaving. This will disrupt your diners and will lead to them being unable to relax while they are eating. If your customers are regularly disrupted while they are eating, they will be unlikely to return to your restaurant. If you made your restaurant adult only, you would remove the loud noise of children which will enable your restaurant to have a calmer atmosphere. Your diners will be able to relax while eating their meals which will lead to them having an enjoyable experience in your restaurant. This will keep a smile on your customer’s face, which will encourage your customers to become loyal and regularly visit your establishment. If your restaurant becomes adult only, you will have the opportunity to increase the sales and profit of your restaurant.

Different Target Audience

Who is your target audience? When you introduce an age limit in your restaurant, you will be able to target a wider range of customers as you will be able to modify your restaurant to satisfy the needs of different target audiences. For example, during the weekend, you could host a DJ as this will catch the attention of potential customers and will encourage them to visit your restaurant. This will lead to your restaurant receiving a higher traffic of customers during the weekend. During the week, you will be able to cater for the needs of your older customers by hosting a quiz night. This will encourage customers to regularly visit your establishment as they will not want to miss out on your events. This will lead to an increased traffic of customers visiting your restaurant during the evening.

Attractive Menu

Is your menu elegant? If you catered for families, you would have to offer meals which would cater for the needs of children. For example, fish fingers and chips. This will make your menu look cheap and basic which may display your meals as low quality to the customers. This will deter customers from visiting your restaurant. If you became an adult only restaurant, you would not have to cater for children which will enable you to offer elegant meals. This will encourage the public to visit your restaurant as your menu will look attractive and will make customers desire your meals. When you introduce an age limit for your restaurant, you will be able to improve the image of your restaurant which will encourage a wealthier audience to visit your restaurant. This will increase the average spending of your customers in your restaurant.

Disadvantages

Restricted Walk In Traffic

Do you receive a high traffic of walk in customers? If you become an adult only restaurant, you will severely limit the number of customers you are able to cater for. If a customer wanted to eat in your restaurant but they were accompanied by an under 18 year old, they would not be able to visit your restaurant. This means that you would have to reject a significant number of customers which would prevent your sales from growing. Due to making your restaurant adult only, you will modify your menu. This may lead to customers losing their loyalty as they may not like your new meals. This shows that if you become an adult only restaurant, you may struggle to satisfy your regular customer’s needs which will lead to them avoiding your restaurant.

Quiet Times

Is your restaurant quiet during the day? When you introduce an age limit, your restaurant will become very quiet during the day. This is because your target audience will only visit your establishment during the evening. This will lead to you struggling to generate sales during the daytime which will prevent your restaurant from expanding. It is recommended for you to open your restaurant later as you will not be busy during the day. This will reduce the costs of your restaurant. If you do not cater for families, you will severely limit your sales as families will spend a substantial amount of money in your restaurant. As a restaurateur, it is important for you to identify the opportunity of catering for families. You should implement your over 18 policy during the evening as this will allow families to visit your restaurant during the day. This will ensure that you are still able to satisfy the needs of your loyal customers. Are children allowed in your restaurant?