EPOS Direct Why you need to offer good customer service
Loyal CustomersDo you have loyal customers? As a restaurateur, it is important to understand that without loyal customers, you will struggle to generate a sufficient number of sales. During the early stages of your restaurant, you will rely on the repeat purchases of your loyal customers to generate a sufficient profit. You should ensure that your staff are able to effectively deal with all of your customer’s queries and are willing to go beyond their job roles to satisfy the needs of your customers. This will allow your customers to enjoy their experience in your restaurant which will encourage them to return to your restaurant. Are your staff trained? In order to maximise the quality of your customer service, you should ensure that your customers are trained to serve customers effectively. This will enable your staff to provide customers with a more enjoyable experience in your restaurant. This will encourage your customers to become loyal as you will be able to satisfy their needs. Remember, a smile on your employee’s face will go a long way in providing your customers with a better customer service.
Do you have a good reputation? As a restaurateur, it is important to remember that your customers will discuss their experience at your restaurant with their friends and family. This is why it is crucial that you treat all customers fairly and provide all of your customers with an enjoyable experience in your restaurant. However, mistakes will happen in your restaurant so it is vital that complaints are dealt with quickly and effectively. If your staff were rude to a customer or you didn’t acknowledge a complaint, the customers will become frustrated and will share their bad experience with their family and friends. This will give your restaurant a bad reputation which will lead to customers avoiding your restaurant. This shows that if your customers have bad reviews of your restaurant, you will struggle to generate sales.
Unique Selling Point
Do you stand out from your competitors? As a small restaurant, you will struggle to compete with your competition. This is because you may not be able to offer the same prices or quality which established restaurants will be able to offer. However, the customers of established restaurants regularly complain about the lack of service and long queues. This shows that offering a good customer service will lure customers into your restaurant as they know that they will not have to wait a long time for their food and will have an enjoyable experience in your restaurant. You should promote your good customer service to your target audience as this will lead to your restaurant standing out from your competition. This shows that good customer service will give you the ability to compete with your more established competitors. Without good customer service, your restaurant will struggle to grow.
Better Work Environment
As a restaurateur, it is important to remember that offering good customer service does not just benefit your customers. If you provide a good customer service to your customers, it will also have a positive effect on your staff as they will be happy at work and will enjoy being in the working environment. This is because if your customers are happy, the positive energy will rub off on your employees. However, if a customer was angry and was moaning at your staff, it will lower the morale of your employees and will lead to them being unmotivated. Remember, happy customers equal happy employees. Do you offer a high quality of customer service?