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EPOS System Helps to Improve Customer Retention Levels
Having a good product with outstanding service all add to retaining customers, while there`s likewise the alternative of implementing loyalty and reward plans to facilitate boost repeat visits.
The best EPOS systems enable you to accumulate rich customer data easily. This would then be able to be utilized to better connect with your group of audience and encourage loyalty to your brand. Here we mention a few tips how your EPOS system can be utilized to boost customer retention levels.
Loyalty and Rewards
Research demonstrates that 74% of UK customers effectively gather loyalty points. In view of that, there`s real value in offering customers the opportunity to get benefitted by visiting your business on numerous occasions.
It`s a common myth that customer loyalty programs are held for medium and large businesses. Epos Direct’s Loyalty module implies you can provide your customers with branded loyalty cards in a comparable vein to leading chains, all without extending the limits to your budget. There`s also the alternative to integrate your system with leading third party loyalty platforms. Digital loyalty programs help to put your brand in your customers` pocket. They can see how many points and rewards they have collected from their own device, refuting the need to carry extra loyalty cards.
Customer Insight
One of the greatest advantages of EPOS systems is their ability to easily capture customer data, which can be utilized to understand more about your customers. From that point, you`re in the situation to make informed business decisions based on the tangible data.
Epos Direct has worked in Customer Relationship Management (CRM) system consequently records customer data which can be then be able to be utilized for generating reports and further your comprehension of customer behavior.
Tailored Campaigns
Gathering some valuable customer insight is the initial step towards conveying tailored promoting materials that relate straightforwardly to their audience. Understanding more about a single customer`s purchasing history may urge you to just show promotions and offers to them at specific occasions of the month, for instance.
Third party app integrations help you to focus on creating targeted marketing lists. It is a point from where you can mail promotions and offers to particular sections of your customer base. Advanced EPOS systems even enable you to send push notifications to customers, their choice of which will be displayed in no time on their mobile device.
Best Service
To the exclusion of everything else, retaining customers relies upon conveying five star services and a memorable in-house experience. Epos Direct encourage a fast and simple EPOS System, conveying the possibility to cut down long queues, accelerate transactions and offer customers a variety of payment alternatives. There`s even the decision to assign tabs and brand credit to your most esteemed customers.
In case that you email customers receipts through your EPOS system, you`re additionally in an extraordinary position to energize feedback and reviews. Requesting that your crowd rate their in-experience gives you an immediate insight into the strengths and weaknesses of your service. From that point, it`s conceivable to make informed decisions that can advantage to customers and urge them to return back again.
Building a loyal customer database is essential to all businesses. Customers who visit on numerous occasions are likely going to be your most important and can make a significant contribution to the profitability of your business.