How Can Restaurant Owners Combine the Social Media and Physical Marketing
Implement hash tags in local advertising
This is now has become a popular technique with all businesses that regularly use marketing. Unless you have a memorable and catchy URL, your potential customers are unlikely not going to type it in and visit it. They are even less likely to recollect it for when they`re next at their PC or mobile phone. Hashtags can be snappy, short, and more memorable. Regardless of whether you`re running a paper advert or even a regular mail campaign, use a well thought out hashtags to encourage viewers and readers to get involved in conversation about your restaurant. Ensure that you are ready to get involve yourself for the best results.
Offer physical codes to digital customers
Social media management for restaurants can include regular competition and giveaways. Combing your offline and online marketing doesn`t need to end here. Use a data capture form on your site and encourage customers to give their details by offering discounts or codes that can be redeemed at your restaurant. Ensure that you gain appropriate permission to capture the details, as by doing as you can market to the list time and time again.
Use offline data to drive online marketing and vice versa
The best online and offline marketing campaigns are not treated individually, but as an Omni channel campaign. Use your online data to drive offline sales. Gather as much data as possible expected from EPOS systems and use this to determine the most popular dishes or the most popular accompanying drinks. Combine this with the offering of online vouchers to your local target marketing. Thusly, you have a smart idea that you are pushing the products that people truly want to buy.
Summary: You can also use your online data to drive promotions. Look at the most well-known posts on your social media account, and the most frequently visited pages on your webpage. This can give an indication of what is main stream and what isn`t, and use this data to deliver effective cold call or direct mail campaigns to bring new customers.