How Epos System Help To Improve Your Retail Business Sales During The Holiday Season
In spite of the fact that the holiday season is an exciting time, it can also have many challenges. You should be prepared to serve customers during this busy time, while standing apart from competitors, including nearby stores and Ecommerce brands. If you are serious about boosting your retail`s business, listed below are the five suggestions for the holiday season.
1. Hire some seasonal employees
Don’t risk being understaffed during the holidays! If you are not sure of your existing staff can handle holiday crowds, start interviewing seasonal employees.
Having extra staff will allow you to provide better customer service, in addition having more people to clean your store, restock inventory and keep an eye on other must-do tasks. In addition, if you hire seasonal staff, you can make new connections with people that you`ll have the option to rehire during future busy seasons.
Since the holiday season is extremely busy, try to hire people that you have either worked with before, or have significant retail experience. The holidays are not the time to hire people who have not worked in the retail industry previously. While it might entice to recruit a few college students searching for work throughout their winter break, you`ll likely spend more time training them and revising their mistakes than benefiting by their assistance.
2. Strengthen Your Brand
You probably won`t understand it, however making your business brand perfect can attract more customers. If your retail business has a memorable brand, customers will remember you when they are writing down ideas for their holiday shopping list.
There are many ways to enhance your business` brand all through the holiday season. Creating a balanced plan will enable you to make the most out of all your channels. Here are a few branding ideas for the holidays:
- • Schedule consistent social media posts, updating your followers on holiday offers
- • Writing blog posts, where you give holiday gift ideas, sold exclusively by your business. If you have an online store, make sure to include links to products, so interested customers can buy the product immediately
- • Highlight cheery holiday messaging to display in-store
- • Targeting your potential customers through digital ads and sponsored media posts
3. Hold Flash Sales
If you want to make additional sales, consider holding a flash sale! Promoting last minute sales can bring in more customers to make purchases from your store that they might not have something otherwise.
During the holiday season, customers are particularly interested in finding the best prices and hottest products, so take advantage of this trend. Although you may focus on making in-store sales, using your site to generate more revenue can help you with taking your business to the next level. Deloitte is predicting that online business sales will increase from 18% to 21% this holiday season, so never this opportunity.
For example, on Cyber Monday, you could hold multiple sales for the complete day. This will entice customers to keep checking your site for the latest markdowns. Try to promote these flash sales on your site, social media and through email. The more that you spread the news about your flash sales, the more money you`ll make!
4. Extend Your Holiday Business Hours
In case you`re dedicated to earn more sales during the holidays, you should consider increase your business hours. You`ll have more opportunity to serve your customers, making it easier for them to visit your store when it is convenient for them. In spite of the fact that this will require additional staffing, and your electric and other related bills may be higher, you`ll likely see a return on this temporary investment.
5. Update Your Technology
Using retail technology can make your business` holiday season go seamlessly. Whether it is updating your EPOS system, creating an accessible mobile app or offering digital payment services (like Apply Pay), retail technology can profit both you and your customers.
If technology is going to make your holiday season stress free, invest into it now. Any way that you can make your operations successful during the holiday seasons will probably be worth the money.