How To Boost Your Sales This Halloween With Epos System?
This year, Halloween is on a Saturday, which maximizes the opportunity to boost your sales over the complete weekend. The great thing is, you have the opportunity to have a good time with it simultaneously! Whatever you choose to do, ensure you shout about it. Use social media, or local media to promote special events, products and promotions to guarantee you take advantage of the spooky season.
Create A Halloween Version Of Something You Sell
Putting a spooky spin on an item you sell is a fabulous way for your business to get into the spirit of Halloween, while allowing you to minimize costs. For instance, if you`re a restaurant, or cafe, you could offer pumpkin flavor chai or coffee, decorated cookies or themed cupcakes. On the other hand, if you have a beauty salon, you could advertise Halloween makeovers, and themed manicures. In case you`re using social media to advertise your themed items, ensure you include a few photographs of what you have on offer, as research suggests that customers are engaged more with posts that have pictures!
Theme Your Window Show
Changing your display to suit the season can help you make a killer impression on passers by and to entice buyers into your business. Give your windows a definitive Halloween make-over by using lights, cobwebs ax`nd pumpkins, which will give your store a fun and merry feel.
Host a Halloween Event
Hosting a show-stopping Halloween event has the potential to be a significant event for you and your customers, as well as a great event and fun way to boost your sales. If you are a owner of a pub, bar or club, it is likely you will be busy throughout the end of the week anyway, however, to make it more special and to guarantee you stand apart from the competition, what about hosting a party, selling themed drinks and decorating your venue? Ideas for retail organizations include getting involved by dressing up in costumes, running competitions and offering Halloween themed treats and rewards in-store. If you want to support a family-friendly event, you could employ a make-up artist, or a story teller to engage the youngsters while their parents browse and buy. If you are a business that can remain open a little later, it is the best opportunity to turn into a trick or treat destination and offer desserts for children and special samples for adults.
Encourage your staff to dress up for Halloween, but remember that couple of things are as dispiriting as a resentful costumed server or sales partner. Energize your staff by letting them dress up as whatever they wish, within reason and hold a costume competition between staff. There are some fabulous business specific things you can do! It`s important that you guarantee all staff costumes are fitting and make sure to remember your customers in mind all the time.
Partner With Another Business
Choosing to partner with another business during significant events of the year can end up being profitable for you and your chosen partner, and it is a fabulous way to find new customers. Great partner decisions include desserts shops, party-supply or fancy dress shops. If you own a restaurant, you could give your customers a voucher to get discount at a fancy dress shop, and they can do also for you. Then again, if you`re a bar owner, you could collaborate with different bars to host and participate in a Halloween pub crawl, which will allow you to draw in a pool of new customers.
Theme Marketing, Social Media and Unique Offers
Use online marketing, and social media to create a buzz around your business this Halloween. Sending themed messages to your customers won`t cost you anything, and can be used to advertise and welcome your customers to your event. Ensure you layout any special offers, competitors and activities that you will run during the week or for one day only. Social media can be also be used to promote your event or specific offer, and you can request email addresses from any customer who are not on your mailing list who need a welcome. This will make air of mystery and exclusivity about your event. Guarantee you excite and motivate your customers by sharing incredible costume designs, plans or make-up looks, depending upon what you believe is pertinent to your business. Messaging enticing time-explicit specific proposals to your customers will create a sense of urgency and give your customers a reason to buy from your business over others. It`s also a good way to clear stock and make space for the Christmas season, which is fast approaching.
Run a Social Media Competition
You can create excitement with minimal effort by drawing in your customers via social media. One way of doing this is to hold an online fancy dress competition. The best way to do this is to urge your customers to post their best Halloween outfits to your social media website, tagging your business page, or including a hashtag, to involve your followers. If you use Instagram for your business, this is a fabulous way to hold a competition, as you can request contestants post it on Instagram tagging your business name, and including your specified hashtag.