Business having strong omnichannel engagement can keep up to 89% of their customers, compared with 33% of businesses with weak engagement.

But, how can you keep your customers and improve your customer experience for shoppers whose journeys you`re still struggling to pinpoint?

Learn about your customers

One way is to build steps into your operations that will help you to learn more about your customers. Train your staff to build customer profiles as they interact with customers.

But if you can give your customers a valid reason to share their data to you online or in stores, you are in a good position to collect accurate data that will help you to draw useful, actionable insights from your company performance.

For example, if there`s something a shopper wanted that is not in stock, retailers can turn in to a bad experience into a positive one by replacing an order for them from the store with free delivering pleasing the customer while collecting some additional customer details.

By answering to a few targeted questions carefully can have a big impact on a business, whether in survey or simply asked by your staff at the POS itself.

The simplest way to learn data about customers is to collect it directly from the source: Ask them. Here are 3 different ways to build better customer profiles using epos system for retail.

1: Get feedback at the POS

Take some time and have some chat with customers while ringing them up at the POS, and take notes.

POS flags in retail POS allow you to add quick action buttons or fields to take note of customer details at the POS, which you would then be used to shape an effective decision making or for their marketing campaigns, depending upon the data you get.

Work processes in retail are completely tailorable to yours, you can automatically prompt sales associates to ask preset questions and record the answers.

This sort of data, collected incrementally after some time, will enable you to build a genuine understanding of your customers and make conclusions to improve their experience.

2: Engage with customers on the sales floor

Having mobile POS available for your sales associates allows them to do build customer profiles while they`re helping them on the sales floor. Retailers with a more consultative way to customer engagement can create quick work flows to help associates create new customer profiles and start filling in the details while they assist: shoe size, fragrance preferences and skin tone.

Some of the brands use epos to track, manage, and get to customer data all over the world, guaranteeing the same experience for a particular customer irrespective of location, because each store shares the same customer and inventory details.

After some time these profiles will help your associates to continue the conversation proficiently, making suggestions relevant to their needs since you see them through the customer`s history in the POS.

3: Invite your top customers to VIP in-store events

Inviting your top customers to exclusive in-store events not just rewards them and deepens their affinity for your brand, but also gives you an opportunity to keep learning out about your customers.

Form your list if people using POS built in reports on customer’s KPIs like customer total spend. At that point, get to finding out about your customers preferences as you mingle over cock tails at your new product drop.

On the other hand, POS to collect data about customers to the launch of your new pop up store.

As you take these kinds of advantages to build customer profiles, you`ll start getting familiar with your customers and can then more successfully unify your operations and customer engagement to put customers` needs at the front line of your business strategies.