How to create in-store and online experiences
Customers like to touch and see the products they would like to buy and that direct contact can be great for them and certain about their purchases. Face-to-face interaction is also a good way for businesses to build a relationship with their customers. Virtual buying experience has upsides as customers are not restricted by the shop’s working hours to browse the item for sale and enjoy the benefits such as delivering of purchases to their door. From the business point of view, website analytics allows you to know about your customer’s choice and preference. It can give you a chance of customizing promotions to meet their needs and build up loyalty.
The downside of online shopping is you won’t have personal touch with your customers and they can’t see the products in person and there is a likelihood they are returned.
In recent time, online shopping has over taken in physical shops, but that won’t mean they are fading away. Customers and business owners expect an integration of online and in-store, giving the advantages of each. The solution mostly lies in cloud epos software and also in the mobile technology.
Mobile EPOS is a combination of the people in-store expectation and what they look for when shopping online. Customer in-store behavior can be tracked and used for customizing offers and loyalty schemes. It helps customers not to lose the touch and feel aspect and they love about brick and mortar stores.
The other advantage of modern in-store retail is that it can track how long a customer looks at a product on display, and can send assistance.
Embracing Multi-Channel Retail
To embrace your business both online and in-store shopping experiences, there are some steps need to be taken. Having an updated technology, including your epos system and epos software. Try to update your epos system if you need an upgrade. Make sure to have a mobile friendly and easy to navigate website and not miss out customers who are making use of mobiles and tablets to shop online.