Importance of Data in Knowing Your Customers with Epos Software 13Apr

Importance of Data in Knowing Your Customers with Epos Software

We are very much thankful to advanced technologies such as epos software and the subsequent ability to gather large amounts of data, construction industry traders and builders’ vendors are better able to interface with their customers and formstronger long term business relationships than everbefore. In the retail business, access to customer data is crucial to guarantee that resources are not squandered, promotions and sales are cost effective, marketing efforts are effective and that customers come back for more.

Regardless the size of your business, attracting loyal, returning customers is the key in growth and expansion. So as to do as such you`ll require as much POS customer data as you can get your hands on, so here`s the means by which you can put the customer data accessible to your business to good use in future…

Customer value recognition

At the point when a returning customer gets in touch with, you should recall something other than their name. You have to recognize a customer`s value to the business as precisely and as quickly as you can and able to use that information for every possible interaction. Regardless of whether your customer meets you eye to eye or connects via telephone, you need instant access to data that gives, for instance, a history of their past purchases or any late payments information. If the data reveals that they are a new customer, at that point they may be the perfect candidate for an up-sell, while in the event if they are a loyal customer they will be more suitable for retention activities. Customers with poor payment history, be that as it may, however may be best avoided altogether. You have to know all the this information before you draw in with any of your potential consumers.


Not all of your customers will need or need to get the same information on your latest promotions or deals, so rather waste your time and theirs you should look to your data to enable you better focus on your group of audience. By using your epos software to see what some specific customers have purchased in the past, the time of the year they have purchased the items and the amounts in which they bought them, you can pick up a good idea of what they might want to find out about in the future. Storing away important customer details on your database will enable you to find data in a flash and get in touch at the click of a button, making focused on marketing promotions simple and far less time consuming.

Protect profit margins

A standout amongst the most ideal ways to attract customers is to offer fantastic deals and discounts that they simply can`t avoid, but in order to ensure your profit margins you`ll need to carefully monitor the number of discounts you can bear to offer. Ensuring your margin should be one of your highest priorities and fortunately your epos software can empower you to control costs diligently and make shrewd promoting moves. Using your software to determine the amount you sell of each product will help you with introducing competitive pricing to help trim margins. Multi-tier discounting, for instance, offering heavy discounts on specific group of products with more competition and lower limits on others, can also help in that you are making for what you are giving away on different items.

While customer data is regularly used by businesses to improve the quality of customer service, the information given by our Integrity Trader retail software enables customers to do substantially more than that. In case you`re keen on discovering increasingly about the advantages clever retail programming can offer your business, why not connect with a member of team body?