What Are The Marketing Ideas For Black Friday?
Although customers are increasingly turning to online retailers, your business can get record-breaking sales with these Black Friday marketing ideas.
1. Offer Free Gifts
Getting shoppers through your door should be your main focus going into Black Friday. Although good deals and huge savings will help, your customers may require an extra nudge to visit you.
Giving every guest a gift card is a very enticing offer. Presently, we aren`t suggesting giving huge amounts of money. Rather, your gift card should be large enough to speak to visitors, but low enough to keep you profitable.
Gift cards work in the same way to discounts and coupons, but they have also staying power in that they carry a cash value. As per reports 53% of customers are more likely to visit a store since they have a gift card. So regardless of whether a visitor doesn`t buy during your Black Friday, they will have reason to return and use their gift card.
2. Give Shoppers A Sneak Peek
Shoppers need to understand what type of offers they`ll get during the Black Friday rush. People are looking for special deals on specific products and they will be going to the stores that display what products are discounted.
Use all your marketing channels to promote your big ticket items so customers can have a glimpse of what`s in store. While you don`t have to be specific about everything, you need to show your unique selling points.
Even better, start your Black Friday deals prior in the week to generate more interest and word of mouth about your discounts.
3. Generate Hype With A Well planned Email Campaign
How would you plan to get the news out? Certainly, sending one email may help, but you need to build expectation for your event. Automated email campaigns are one of the most underused Black Friday marketing ideas. Rather than sending one email, your store sends multiple emails based on a timetable or user interaction.
For example, 14 days before your sale, you can send a vague announcement for customers to be on the lookout for huge savings. A week before the holiday, you announce some of your deals but tell shoppers to look out for a surprise gift. 24 hours before Black Friday, you can then announce that the initial 100 shoppers will get a £20 gift voucher.
When the last email is sent, your customers will be eager to take advantage on the flash sales and savings.
4. Offer A Holiday Gift Giving Guide
Many people use Black Friday as time to buy gifts for these special seasons. You can make it easier for them by sending out a small gifting guide that breaks which products will be best for a particular person. This approach is a type of suggestive selling that lets the customer feel in control.
To start, consider the common friends and family have then break out categories like "Best Gift for Dad" and "Best Gift for Grandma." Next, take a look at your products and assign several best sellers to a category. You would prefer not to give customers such a large number of options since that can leave them more confused, so keep it simple. We suggest a few high priced products and a handful of smaller stockings stuffers per class.
After you set everything simple, remember to send it as an email, make it a video, or make a printed freebee.
5. Bundle and Save
Much like handing out a guide, creating gift bundles is the best way to get customers to buy all the more but save money simultaneously. During the Black Friday rush, customers will be relieved to locate a convenient product that has all they need.
The best part is that bundles introduce shoppers with new products and can serve in as the initial step in your remarketing campaign. If you include products like soap or razors, you can include a coupon for the next purchase to capture repeat business.
There are two ways you can take when creating gift packages:
Group products by purpose to create a bundle: Think about pre-packaged shower sets that include soap, cleanser, a sponge, and a plush towel.
Bundle products by recipient: Think about a "Dad kit" that include a watch, wallet, shades, and keychain.
6. Give A Free Gift At Checkout
Multiple stores run Black Friday marketing efforts that offer a free gift if a customer spends a set amount. While that works, you need to stand apart from the crowd, right?
People like to hear "free", and they will likely not care what the gift actually is. Simply consider trade shows and conferences. People flock to stalls for free shirts and shades exclusively because of the fact that they`re free.
That said, you need to give your customers something of value; simply don`t break the bank doing it. Keep the gift low cost comparative with other products in your store. It will be a good surprise for customers without placing you in the negative if somebody buys just a single item to get the gift.
7. Give Loyalty Customers A Special Discount
Does your store have a loyalty program? If so, get these frequent customers excited for Black Friday with a targeted offer only for them!
Using your customer relationship management tool, send email, or text messages to tell your customers about your upcoming deals. Make sure to clarify that only loyalty members will get access to this deal this shows the true value of the offer.
For what reason do past customers deserve a bigger rebate? Research shows that loyal customers are worth up to 10 times more than their first buy. Significantly more, it costs more to capture customers than to hold current ones. The discount you give your loyal customers is a worthwhile investment for your store.
8. Start an Instagram Giveaway
Online contests let you engage with your audience, place your brand before more faces, and share goodwill with others. Instagram is the best platform for hosting this giveaway due to its tagging features and image heavy approach.
Here`s the way to run an Instagram giveaway:
Choose the prize: Will the winner get a free product? Gift voucher? A basket loaded with treats? Pick something valuable that people will need to win.
Promote it with good imagery: Take high-resolution photographs of your prize and frame it in the best light.
Set the guidelines: Make sure the rules are clear and agree to Instagram`s polices, as well as those that may govern your industry. We recommend expecting clients to tag a few friends and offer the post on their stories. Doing so will grow your challenge and introduce your store with new customers.
Pick the winner: Using a tool like AppSorteos, choose a random winner and announce the results. You can even show the picking process on your story for added transparency.
9. Work With a Charity
Black Friday kicks off the run-up Christmas, a time customarily went through with loved ones. But many people across the nation over are not fortunate enough to share a warm dinner to friends and family. Show your commitment to people over profit by partnering with a charity during the Christmas season.
In addition to the fact that giving back good for your community, but it can improve staff morale and offer your business with new crowds. Customers will connect your store with charity and will be happy to help a local store that helps other people.
10. Encourage Social Media Share
Your customers love your store, so why not get them to share your great deals and steals?
If you have fitting rooms, place stickers close to the mirror that prompt customers to share outfits via social media and label your store. As you review the tagged posts, make certain to re-share a couple to share and get featured. Regardless of whether customers don`t tag your account, the sticker will have your store`s name.
At checkout, you can ask customers take photographs of their bags and new items. You can also offer a discount in return for social posts, but make sure you comply with guidelines for promotions.
11. Extend Your Black Friday Sales All Weekend
A few customers would prefer not to navigate the madness of Black Friday, or maybe their schedules don`t allow them to exploit the deals. Instead of leaving these customers feeling left, you can make your promotions more accessible by broadening them until Sunday. Without a doubt, some Black Friday marketing ideas can just only work at the official day, but keeping your discounts up throughout the weekend will enable your small business to get more sales.
Is your store prepared for Black Friday?
Black Friday following will be on Friday, November 27th 2020, so you have a lot of time to execute these marketing ideas!
While you`re busy, consider long term steps you can take to boost your retail sales. Is your store completely upgraded for the modern economy?
If you want a competitive edge, it`s a great way to put resources into an epos system. In addition to processing transactions, a EPOS manages with all components of your business, for example, time-tracking, accounting, inventory management and customer loyalty.