How Retailers Get Online Orders and Delivery Ready:
A Retail Survival Guide



As the COVID-19 pandemic still on, governments are encouraging people to stay at home and discouraging unimportant travel. This is a challenging time for retail businesses as in-store footfall is at its bottom point in history.


However, encouragingly, online sales are skyrocketing to fulfill this demand. It is a great opportunity for retailers to retain your customers, keep up a healthy business and take time to get organised and perfect your multi-channel way whilst future proofing your business.


Demand for fashion, footwear, beauty, home and general merchandise is always huge, it's unstoppable as the people are not on the high street, it's just the way how these goods are sold and received which has changed. Your customers will need garments, do DIY, prepare the nursery for summer, keep entertained or get the bits they have to work from home.


We are seeing an immediate shift in customer conduct, online business website visits and delivery app downloads have quickly skyrocketed over 1000%. More customers than ever in recent history, are learning out how to order online and engage in with retailers through technology like ever before!


After this pandemic is finished, there will almost certainly be an alternate customer, one who has 'learned behavior' and understands the comfort of buying online and has all the apps and technology now installed and set up to achieve this from the palm of their hand.


We accept this behavioral change the face of retail. There is a generational shift of customers that never used apps or online business that are presently using these strategies as a part of everyday life to get basic merchandise. A large number of people are finding the convenience of online ordering and most will never think back.

Have small and independent retailers relied too intensely on in-person visits to shops and let amazon get a lot of the pie? Probably, however understanding this progression change in consumer behavior is the key to leveling the odds and retaliating! We believe that each business should think like a technology business and supply the technology small business need to compete these giants.

It is more important now, that you get the greater part of your epos system and technology systems to get set up to exploit this 'cultural shift' in behaviour so you can be agile, pivot, and satisfy this new demand to take your store online and impeccable your multi-channel experience.

Quick, cheap and simple things that you can do to
level the playing field


Integrate your stock, returns and customers with your in-store and online
Fully functional website integrated with payments
Engage new customers with optimization, paid or social networks
Tracking your customers and engaging with them to remain front of mind

With a range of drag and drop E-commerce platforms like Shopify, WooCommerce, Magento and (ahem) \Amazon, having an online shop has never been easier.

We have assembled together a step by step guide to empower retail businesses to take advantage of this opportunity because on the grounds that truly, it doesn't make a difference what you're selling. In case if there is customer demand and you can deliver, people will buy it.



How to Start Selling Online



Update or Build Your Website

Create a website in minutes. It includes online ordering and payments. For Epos Direct customers, you can download a portion of these for seamless integration for stock, pricing, customers, loyalty and marketing.




Offer Local Direct Delivery

There are a heap of door to door delivery businesses available, most of which offer zero contact deliveries. Choosing which one to go for largely depends upon which online provider you choose above, as most online services will include so all the collecting, returns and label printing is automated! Check their integrations list and compare.

appstore
 

Source Packaging

This may appear to be an obvious one, but with multiple businesses scrambling to do similar try more obvious sources like your local postal service/office. We have also heard from our customers that catering food businesses are worth a try.


Strong Inventory Management

Stock can be difficult to monitor under the best times, more so when you have orders going out from various platforms and/or channels! With a depth stock management system, you'll have the option to track stock levels in real time. We recommend you link your site with your physical store quickly else you're opening yourself up to big admin problem(s) and unhappy customers.

 

Get an Efficient Payment System

We would advice you just accepting orders via telephone or online. With an integrated payment system that links your site and retail POS system, keeping track is then simple. Set up the record up to have a different (MID) trader ID for every sales channel is an incredible way to make accounting and reporting a doddle.

Speak with your Customers

Use Mail campaign to email the entire list of your customers, also ensure you update the complete social media accounts and channels expressing clearly that you are temporarily online just and/or launching your new online support. Existing customers will love that they can order the product/service from you at the comfort of their armchairs!

 

Get Social

Promote your business with free tools like Facebook, Twitter and Instagram. Offer competitions through likes and offers to build brand awareness locally and nationally.For more tips check out Hootsuites article here.



Start Paid Advertising

Increase your scope through paid for advertising using Google, Bing and Facebook. With Facebook, you can use your followers to build a group of people like them, which means you'll reach more people who you definitely know buy from you. Wordstream offers a free quick and easy tool, outlining how to sell online here.

 

Build Loyalty

Offer every single new customer a list for their first order and collect their telephone numbers and email addresses. You would now be able to track which customers are ordering the most and reward them and send special offers to customers who have ordered previously. Loyalty systems are one of the easiets ways to boost income and keep your audience engaged in.



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