‘Treasure Truck’ by Amazon drives into London & Manchester

The truck will initially pop up around the two cities many times a month, featuring one selected special deal per appearance with limited stock on truck. Once customers sign up to the Treasury Truck service, a text alert will be sent to the customers’, when the truck is in town and revealing that day’s special offer. After customers purchase a product in the Amazon app, to pick the item from the truck they can select a convenient time and place. The truck will be featured with be featured with celebrity appearances, interactive games, seasonal events along with on-the-spot prize giveaways. “We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck,” Amazon UK’s head of Treasure Truck Quick said. “Every product has been cherry picked, from must-have Christmas presents to jaw-dropping offers, ensuring Treasure Truck will turn an ordinary day into something a bit more special.” The concept of Treasure Truck was first launched in Amazon’s hometown of Seattle in February last year and has since expanded to a further 24 cities. It will be the first times ever the services going to operate in UK.