Why POS Integration With E-Commerce is a Gold-Mine? 27Dec
Epos , point of sale system , EPOS System , E-commerce solutions

Why POS Integration With E-Commerce is a Gold-Mine?

Most of us would agree with the statement that – "Data is modern day goldmine."

This statement alone is enough to understand how crucial it is to integrate your offline POS with ecommerce. Technology has advanced and for it to function well and bring out great results, data is its fuel.

Not just data, but POS integration also helps you to improve your inventory management, operations, and customer satisfaction. From data to customer satisfaction, your POS integration with ecommerce can prove to be a game changer for your business.

Hello there and welcome to another informational and high-value blog from EPOS Direct – Your Partner in Success.

Today we’ll learn how you can leverage your POS system to enhance and potentially multiply your customer base on ecommerce.

What Is POS Integration with E-commerce?

Simply put, POS integration is connecting your physical store POS system to your online store. This can help you manage both online & offline store under one platform.
The updates of your sales, inventory, customer data, & product data are synchronized in real time.

This will potentially reduce errors, save time & the data can be leveraged for marketing.

Key Benefits of POS and E-commerce Integration

1. Unified Inventory Management
You can significantly reduce errors when you have a single platform to manage both online & offline inventory. When I say “errors” I mean the risk of overselling, false commitments & disappointing customers.

Your product wise inventory levels can be directly shown to the visitors of your online store.

With EPOS Direct and our customized hi-tech Epos Systems, you get stock alerts so that you can refill your inventory, so that your business runs smoothly.

2. Guaranteed Shopping Experience
A little goes a long way! – This one is applicable for every business. Every small improvement towards customer satisfaction will help you retain more of them and increase your revenue.

You can allow your customers to purchase the items from your online store, but instead of waiting for their delivery, they can simply pick the items from the physical location.
This is one type of convenience besides many others. You can create customer profiles, send out customized offers & discounts, and set a loyalty program for both online & offline customers.

These small gestures go a long way. Customers prefer convenience.

A classic example of this from recent days is Al-Baik and their new drive-through option.

It has become a huge success as they leveraged technology to increase customer satisfaction. Cars line up miles together to get their meals. Its a long wait, but it’s the customer’s choice. Some people only prefer drive-through!

3. Sales Reporting & Automated Operations
EPOS can be highly efficient when it comes to sales reporting and automation. This can reduce labor cost with increased efficiency & accuracy.

Further you can improve your performance by using enhanced sales report that show you the best performing product.

4. Enhanced Scalability
Remember in the beginning I said – Data is the modern day goldmine? Well, here it is.

You can use your offline data such as email address, location, age, etc. to improve your marketing strategy.

Whether it be Google ads, meta ads or any other platform, you can use your offline customer data from POS to get quicker results. Without data, the learning period is longer and it might take longer periods to get leads and sales.

Which means your cost for ads will be higher without the data.

5. Simplified Payment Processing
Epos systems with ecommerce integration provide various payment options and gateways, which provides an overall smooth checkout experience.

How EPOS Direct Can Help

EPOS Direct provides world-class epos systems for hospitality and retail businesses in UK. Leveraging our 23+ years of experience, we are aware of the difficulties that business owners face.

Our epos systems are designed to tackle just all of them with ease and perfection.

When you select EPOS Direct, you can anticipate the following:

• Round the clock support: To make sure your business activities go without a hitch, we provide round the clock technical support.

• Affordable Pricing: Top-notch EPOS systems at low costs guarantee a great return on investment.

• Onboarding and Training: Thorough training guarantees that your staff is prepared to operate the system.

• Customizations You can modify our solutions to fit your company's unique requirements.