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Increase Average Spend Usually, alcoholic beverages will be more expensive than non-alcoholic drinks. If your customer decided to purchase an alcoholic beverage instead of a soft drink, they will spend more on their drink. This shows that serving alcohol will encourage customers to spend more in your restaurant which will increase the revenue of your restaurant. As a restaurateur, it is important to understand that customers will be willing to spend more on alcoholic beverages which will enable you to increase the prices of your alcohol. This will give your profit margin the opportunity to widen. It is highly recommended that you offer deals on your alcoholic drinks. For example, bottle of wine for £15. This will lead to the customers buying a bottle of wine instead of just a glass as they will not want to miss out on the deals. Serving alcohol will encourage your customers to open their wallets!

Larger Audience

Who is your

Meeting with staff

Are your staff prepared? Once you are expecting a visit from the health inspector, you should host an official meeting with all of your employees. This will give you the opportunity to discuss the upcoming inspection with your staff and will allow you to brief them on the tasks that need to be done. This will ensure that your staff are prepared and will lead to them completing the tasks that you assigned to them. This will ensure that all aspects of your restaurant are clean which will increase the likeliness of your restaurant passing the inspection.

Don’t make the same mistake twice

What was the result of your last inspection? As a restaurateur, you should review the reports from your last inspection as this will allow you to identify which aspects of your restaurant need improving. If an aspect of your restaurant failed the last inspection, it is recommended that you focus on the aspects of your restaurant which are unsatisfactory. T

Instant Feedback Channels

Do you provide your customers with a place to give feedback? As a restaurateur, it is important to understand that customers will post bad reviews online when they are unable to directly communicate with your restaurant. This means that if you provide your customers with an instant feedback channel, it will reduce the number of bad reviews that you receive. This shows that an instant feedback channel will be essential in order to protect your restaurant’s reputation. An instant feedback channel will enable you to improve your restaurant as it will encourage customers to broadcast their opinions about your restaurant. Providing your customers with an instant feedback channel will show your customers that you care about them. One of the most common ways which restaurants use to communicate with customers is a contact form on their website. An effective contact form will encourage customers to send all of their contact details and concerns to you. O

The number of University and College students is significantly increasing annually. As a restaurateur, you should take advantage of this opportunity because there will be a substantial number of young people who will be eating out or wanting to go for a drink. You should target students and young people as this will lead to students wanting to visit your restaurant. This gives your restaurant the ability to become a hub for students to meet. Here are a few tips on how to lure students into your restaurant. Promotions As a restaurateur, it vital to understand that students will have limited funds when they are studying at University and will not have the budget to spend a significant amount of money on eating out. It is recommended for you to offer student deals such as “Burger and a drink for £5”. This will lead to an increased number of students visiting your restaurant as they will know that they will be getting a good deal and will not have to spend a lot of money. It is important to i

Increased Brand Awareness

Is your restaurant established? Creating a website will give you the opportunity to advertise your restaurant to a wider range of customers. This is because when a customer searches for a restaurant online, it will allow your restaurant’s website to appear as a search result. This will allow more customers to know about your restaurant which will encourage a significant number of customers to visit your restaurant. This shows that a website can be a useful tool to increase the brand awareness of your restaurant and increase the sales of your restaurant. As a restaurateur, you will want as many people as possible to visit your website. This is why you should invest time and money into your Search Engine Optimisation (SEO) strategy. If you have a strong SEO strategy, your website will be ranked higher in the search results which will lead to a higher number of users clicking on your restaurant’s website. When you are choosing your domain name, it is

How will I identify a difficult customer?

Do you know what a difficult customer looks like? Here are a few characteristics to look out for. • They will criticise all aspects of your restaurant, including your food, service, staff and appearance of the restaurant. • They will seek for a significant amount of attention. • They will constantly complain about your prices even if they are low. • They will claim your restaurant is poor and will compare you to local restaurants. • They will ask for the same modification to their meal regularly and will remind you of mistakes that you previously made.

Show Sympathy

When the customer makes a complaint, it is important to ensure that you apologise for the inconvenience and acknowledge their opinion even if you do not agree with it. This will show the customer that you care about the problem which will display that you are working hard to find a solution to the issue. This will calm the customer down and