SEO and Digital Marketing for London Local Businesses

London is a crowded market. Search for a cafe, a barber or a takeaway anywhere in the capital and you will find dozens of options within walking distance. The businesses that win those searches are not always the best ones. They are the ones with a complete Google Business Profile, plenty of recent reviews, a website that loads fast and an active presence on social media. The good news is that all of that can be worked on.

Local SEO for London businesses

Local SEO is about showing up when people near you search for what you sell. For a London business, that might mean appearing in the map results for "coffee shop Shoreditch", "nail salon Croydon" or "takeaway near me". Here is what drives those results, and what we work on:

• Google Business Profile. Correct categories, opening hours, photos, services and regular updates. This is often the single biggest factor in map results.
• Reviews. Monitoring, responding and making it easy for happy customers to leave a review.
• On-page SEO. Clear page titles, descriptions, headings and content that match what local customers search for.
• Consistent business details. Your name, address and phone number should match everywhere they appear online.
• Website speed and mobile experience. Slow, clunky sites lose visitors and rankings.

Our digital marketing packages

We offer three monthly packages. Full details and current prices are on our marketing page.

Growth Starter

For businesses that need to get online and stay active. Social media management across two platforms, scheduling and publishing of content you supply, social profile optimisation and basic Google Business Profile updates, with a monthly performance report and email support.

Growth Pro

Our most popular package, built to drive leads and bookings. Social media across three platforms, paid ad management on Meta or Google, community management during business hours, one email and one SMS campaign a month, Google review monitoring and responses, and Google Business Profile optimisation with local search support. Includes a monthly strategy call and a dedicated account manager.

Growth Elite

A fuller marketing service for businesses ready to grow faster. Social media across four platforms, paid ads across both Meta and Google, two email and two SMS campaigns a month, Google review management with review request setup, Google Business Profile optimisation plus on-page SEO for up to four agreed website pages a month, and conversion tracking for up to three website actions. Includes fortnightly strategy calls and a dedicated account manager.

Advertising spend, SMS sending fees and paid third-party subscriptions are separate. Packages use content you supply. Content creation, copywriting, graphic design, photography and video production are not included.

Marketing for London restaurants, cafes and takeaways

Food and drink businesses live on local search and social media. People look at photos, menus and reviews before they choose. We help you keep your Google profile accurate and active, respond to reviews, run targeted Meta or Google ads around your area and use email and SMS campaigns to bring regulars back on quiet nights.

Marketing for London shops and salons

Retailers and salons benefit from strong map visibility and steady reviews. Paid ads can promote seasonal offers to people within a set distance of your shop, and SMS campaigns are a direct way to fill last-minute appointment gaps.

Five quick wins you can do this week

Before you spend anything, check these basics:

1. Claim and complete your Google Business Profile. Add categories, opening hours, services, photos and a short description.
2. Check your name, address and phone number are the same on your website, Google profile and social pages.
3. Reply to recent reviews, good and bad. It shows customers, and Google, that you are active.
4. Add your area to your website's page titles, for example "Cafe in Walthamstow" rather than just your business name.
5. Test your website on your phone. If it is slow or hard to use, fix that before paying for ads.

If you would like help with any of these, our free marketing review will show you where to start.

How we work

1. Free review. We look at your website, Google profile and social channels and point out the biggest opportunities.
2. Choose a package that fits your goals and budget.
3. Setup. We optimise your profiles, connect tracking and agree your campaign plan.
4. Monthly delivery. We publish, manage and adjust your campaigns.
5. Reporting. You get a monthly performance report, with strategy calls on Growth Pro and Growth Elite.

Why EPOS Direct?

• We understand small business trading from more than 26 years of supplying EPOS systems to UK retailers and hospitality businesses.
• One team for your till, website and marketing, based in Loughton on London's north-east edge.
• Clear packages that say exactly what is included and what is not.
• Pay outright or spread the cost over 12 months.

Start with the right foundations

Marketing works best when it sends people to a site that converts. If your website needs work, see our website design for London businesses. For your in-store setup, explore our EPOS systems for London.

Frequently asked questions