How EPOS Systems Drive Customer Loyalty in Retail

In a retail landscape marked by elevated levels of competition where it stands for every dollar earned, your ability to utilize both customer retention and business intelligence via modern EPOS systems is imperative to the success of your business.

That’s why it is critical to consider modern EPOS systems for retail technology that not only processes a sale, but also provides the building blocks for and engenders customer relationships for the long haul. This blog will show you how integrated EPOS systems are integral to loyalty, retention and repeated visits being converted into sales.

Customer loyalty: why and how technology is vital?

Not so long ago, the till was simply a cash register – it had nothing to do with loyalty.

In fact, today’s EPOS/Point of Sale systems have advanced to the extent that it can act as a customer insights hub, purchase history system and the whole kit and caboodle of marketing tools and facilities.

The right EPOS solution enables retailers to:

• Track their customers’ individual purchases
• Deliver personalization in the way of promotions and customer experiences
• Implement loyalty schemes and rewards
• Deliver consistent service across all customer word-of-mouth touch points.

At EPOS Direct, our systems ensure that customer engagement and customer loyalty interactions are built within the normal operational system of the EPOS system.

Key Loyalty-Boosting Features of EPOS Direct

1. Integrated Loyalty Programs

 Automatically reward returning customers for being loyal customers with points, discounts or freebies. Built-in functionality allows you to set custom rules, expiry dates, and tiers. Integrated loyalty programs benefit cafes, fashion boutiques and multi-store chains alike.

2. Customer Database and Insights

Collect detailed customer information that include contact information, purchase history, how often customers visit you/ purchase product(s) and anything else you like. Notify customers with their details, send offers and birthdays discounts to show customers that they matter.

3. Omnichannel Consistency

No matter where a customer shops (in-store or online), all EPOS system give customers a consistent experience. For example, inventory levels, pricing, rewards are all synched across channels to remind customers to return to you.

4. Automated Marketing Tools

Send follow-up emails, SMS offers or seasonal campaigns related to after purchase behaviour. EPOS Direct offers seamless integration with leading CRM’s and email platforms to aid/automate your loyalty strategy.

How Loyalty Drives Revenue

Once customers build trust and loyalty, they tend to:

• Spend more than new customers do on average
• Shop more frequently than new customers do
• Give fantastic reviews and recommendations to others about you’re brand
• Stage their loyalty while you have a mishap with customer service

When the average cost of onboarding a new customer is 5 times to acquire vs retaining an already loyal customer, EPOS system driven loyalty programs return more importantly, loyal customers.

Real-World Example: Boutique Retailer Success

For one of our clients - a luxury fragrance retailer with three locations in the UK, they implemented EPOS Direct's loyalty module. Within six months, they saw:

• 28% increase in repeat visits
• 35% increase in average basket size
• 400 customers signed up for their loyalty program

All tracked and managed through their EPOS dashboard.

Why Choose EPOS Direct for Customer Loyalty?

EPOS Direct is not only about the payment side—we focus on helping you grow. Our retail solutions include:- Full integrated loyalty and CRM tools- Real-time reporting and customer tracking- Mobile and cloud integrations and syncing- Scalable plans to grow alongside your business.

Conclusion

Customer loyalty may no longer be narrowed down to marketing—it is now a business strategy. With the right EPOS system implemented, you can turn one-time buyers into lifetime customers. EPOS Direct will provide you with the tools to build meaningful relationships, reward loyalty, and in turn, build a returning customer base.

Are you ready to change retail? Find out how EPOS Direct can help you build long-term loyalty within your customers.