British Made Goods Rises 50% After Brexit Vote As UK Shoppers Willing To Pay More
A further 77% said they had believed in a good quality product if it was made in Britain, rising from 60% in 2013.
“There’s a growing desire to buy more British, but a big challenge is where to find products that are made in Britain,” Make it British found Kate Hills said.
When it comes down to building trust in shoppers, knowing that a retailer is selling goods that are made in UK. This could be still one of the main things that can give shoppers confidence in buying them.