M-Commerce Drives UK Online Retailers Sales To Hit £8.4bn
According to RPC report, UK’s largest 20 ecommerce retailer sales grew by 23% to £8.4 billion over the last year.
More than half of the sales figure came from UK’s three largest online retailers Asos, Shop Direct and Ocado reporting sales of £5.1 billion up from £4.4 billion a year earlier.
According to RPC’s co-head of retail Jeremy Drew, “technological advancements like AI chatbots and augmented reality apps boosted sales.”
“The maturing of m-commerce is helping (etailers) super-charge sales,” he said.
“From being virtually unknown five or 10 years ago, many online-only retailers are building strong brands and grabbing more and more market share.”
A report from Criteo supported this, which found that over half (53%) of inline purchases made from smartphones in the last quarter of 2017.
This continuous growth in inline sales could drive consolidation among the sector’s biggest players which was suggested by RPC.