Blog

Increased Brand Awareness

Is your restaurant established? Creating a website will give you the opportunity to advertise your restaurant to a wider range of customers. This is because when a customer searches for a restaurant online, it will allow your restaurant’s website to appear as a search result. This will allow more customers to know about your restaurant which will encourage a significant number of customers to visit your restaurant. This shows that a website can be a useful tool to increase the brand awareness of your restaurant and increase the sales of your restaurant. As a restaurateur, you will want as many people as possible to visit your website. This is why you should invest time and money into your Search Engine Optimisation (SEO) strategy. If you have a strong SEO strategy, your website will be ranked higher in the search results which will lead to a higher number of users clicking on your restaurant’s website. When you are choosing your domain name, it is

How will I identify a difficult customer?

Do you know what a difficult customer looks like? Here are a few characteristics to look out for. • They will criticise all aspects of your restaurant, including your food, service, staff and appearance of the restaurant. • They will seek for a significant amount of attention. • They will constantly complain about your prices even if they are low. • They will claim your restaurant is poor and will compare you to local restaurants. • They will ask for the same modification to their meal regularly and will remind you of mistakes that you previously made.

Show Sympathy

When the customer makes a complaint, it is important to ensure that you apologise for the inconvenience and acknowledge their opinion even if you do not agree with it. This will show the customer that you care about the problem which will display that you are working hard to find a solution to the issue. This will calm the customer down and

Stand out from the crowd

Offering vegan options will give you the ability to differentiate your restaurant from the rest as many restaurants will not provide vegan options. This will give you the opportunity to lure customers into your restaurant as your restaurant will be one of the only restaurants to cater for the dietary requirements of vegans. This will enable your restaurant to become busier, which will lead to your sales rising.

Customer Loyalty

Vegans will have a limited choice of restaurants due to the lack of vegan options. This means that if you offer vegan options and they enjoy your food, they are likely to become loyal customers and repeat purchase. This will give you the opportunity to build a large base of loyal customers, which will enable your sales to dramatically rise. Worried about losing customers? Offering vegan options will allow you to increase your customer retention as you will have a limited number of restaurants who are

Do you purchase your supplies locally? As a restaurateur, it is crucial to understand the importance of buying your supplies from local suppliers and farms. Here are a few of the benefits of purchasing your supplies locally. Keep it fresh The taste of your meals will be crucial to the success of your restaurant. If you buy your supplies locally, you will have the opportunity to increase the quality of your meals. This is because when you purchase from commercial suppliers, the supplies will travel a long distance so they will be contaminated with chemicals so that they keep their colour and shape. However, the chemicals will affect the taste of the fruit and vegetables which will lead to the quality of your meals lowering.This is why it is crucial that you buy from a local supplier as the produce will not be contaminated with chemicals as it will not need to travel as far. This means that your produce will be completely natural which will have a positive impact on the taste. This shows

Reports As a restaurant owner, it is crucial that you are able to monitor the performance of your restaurant regularly. If you didn’t monitor your restaurant’s performance regularly, you will limit the success of your restaurant as you will be unable to see where your restaurant needs improving and if there are any issues in your restaurant. Producing a sales report with an old cash register is an extremely long and painful procedure as you will have to calculate it manually using your previous receipts. This will take up a lot of your time and will not be accurate as human error may affect the calculations. This shows that you will not be able to get an accurate outlook on the performance of your restaurant. At EPOS Direct, our EPOS systems are designed to produce accurate reports so that you can see all different aspects of your performance including: stock levels, sales, costs, profit and loss. Stock Count As a restaurant owner, you will have the mammoth responsibility of counting a w

Black Friday is approaching and lots of businesses have started getting ready their promotions and promoting campaigns for the largest shopping day of the year. Black Friday is a good method for your business to spice up their sales because of customers not eager to miss the offers that area unit out there to them. Here area unit a number of reasons why the 25th November 2016 could be the most successful day for your business. This can be why you ought to begin getting ready for Black Friday this you are doing not miss out on the substantial quantity of revenue your business could potentially generate.

Black Friday originated in America, however has become a large hit within the United Kingdom. In 2015, United Kingdom stores generated a huge £1.1 billion in revenue on Black Friday. This was a rise of thirty 35% on 2014. Businesses cut their costs by huge margins so as to tempt customers into their stores. It`s crucial that your business gets concerned in Black Friday as a large